Cardiff City: Rebranded: Bluebirds and Red Dragons by Scott Johnson

By Scott Johnson

this is often the tale of what occurs while a soccer membership alterations in a single day and fanatics are left to accommodate the fallout. it's the actual tale of what occurred from the start to the tip of an undesirable rebrand of a proud soccer membership. For a few, it was once tolerable, for many a step too some distance. Cardiff urban: Rebranded tells how the club's swap from blue, a color the membership had worn for greater than a century, to crimson in the summertime of 2012 brought on absolute and pointless turmoil. Flamboyant proprietor Vincent Tan made the switch in reliable religion, to assist the membership crack the Asian industry, yet made the error of no longer consulting City's diehard fanatics, who have been left to love it or lump it. The rebrand lasted virtually 3 years and this booklet is the tale of what occurred in the course of that interval from a lovers' standpoint, with first-hand debts from supporters, gamers and people concerned with the membership - set opposed to a backdrop of a first-ever merchandising to the optimum League, and next relegation - from what's probably the most turbulent sessions in Cardiff City's proud history.

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