Eco-Fads: How the rise of trendy environmentalism is harming by Todd Myers

By Todd Myers

“Todd Myers is an eco-mythbuster. He exposes traits between glossy environmentalists which are established extra on ‘feel-good’ sentimentality than on medical fact. if you happen to actually care concerning the atmosphere, then you definitely should still learn this book.”
Alex B. Berezow, Ph.D., Editor of

Wherever we flip, politicians, companies and activists are selling the most recent trendy “green” coverage or product. eco-friendly structures, biofuels, electrical automobiles, compact fluorescent lightbulbs and quite a few different applied sciences are touted because the subsequent key step in retaining the surroundings and selling a sustainable destiny. more and more, even though, clinical and financial information about environmental difficulties takes a again seat to the social and private worth of being noticeable and perceived as “green.”

As environmental recognition has develop into socially well known, eco-fads supplant goal information. Politicians choose the most recent environmental schedule within the related approach we elect the autumn models – searching for what's going to yield the biggest gain with our public and social circles.

Eco-Fads exposes the pressures that reason politicians, companies, the media or even scientists to fall for fashionable environmental fads. It examines why we fall for such fads, even if we must always be aware of larger. the need to “be eco-friendly” can cloud our judgment, inflicting us to put issues that make us look eco-friendly sooner than activities that could be socially invisible but environmentally responsible.

By spotting the variety of forces that experience taken us within the unsuitable course, Eco-Fads indicates how we will be able to start to come again heading in the right direction, making a wealthy and sustainable legacy for our planet’s future.

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