Financial Times Guide to Business Development: How to Win by Ian Cooper

By Ian Cooper

“The monetary occasions consultant to enterprise improvement is inspirational. possible learn, demanding to place down and there are absolute gem stones on each web page. learn it and get fired up.”

Jonathan immediately, leader government of heterosexual plc, Ernst and younger Entrepreneur of the yr 2006


“Ian’s insights into how company is getting it incorrect, act as a robust catalyst to aid companies of all sizes increase and enhance in a difficult climate.”

Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster and author on enterprise issues.


“… an enticing and insightful booklet that breaks down ‘what reliable companies do’, in a structure that's effortless to appreciate.  A marvelous read.” 

Gary Brook, Head of company verbal exchange, Leeds construction Society


“This is a video game changer for any enterprise wishing to develop and develop.”

Viv Williams, CEO, 360 felony Group


“If you've got a company that wishes a lift, then it shows how someone can turn into a ninja at company development.” 

Heather Townsend, writer of The monetary occasions advisor To enterprise Networking



What will we need to do to be extra successful?


How can we allure new shoppers and clients?


How will we paintings extra successfully with the purchasers or consumers we already have?


How will we generate extra profit?


By the time you could have learn and digested the 650+ suggestions, instruments, ideas and strategic questions during this booklet you may have the solutions to all of those questions. additionally, you will understand what to do to get greater and higher effects.


“I am a hundred% convinced that you're going to locate the publication attractive, provocative and informative and that, in the event you stick with the stairs, you are going to instantly event huge advancements on your enterprise improvement results.” – Ian Cooper

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