Kulturtouristen: Eine Typologie (Kulturmanagement und by Yvonne Pröbstle

By Yvonne Pröbstle

Kulturbetriebe und Tourismusakteure teilen die Aufmerksamkeit für das wachstumsstarke Marktsegment Kulturtourismus – wer aber sind die Kulturtouristen? Yvonne Pröbstle geht dieser Frage nach. Auf der Grundlage einer qualitativen Untersuchung der kulturellen Einstellungen von Kulturtouristen entwirft die Autorin eine Typologie. Analysiert werden das Kulturverständnis, Reise- und Besuchsmotive, kulturelle Aktivitäten sowie Rezeptions- und Aneignungsmuster im Alltag und auf Reisen. Das Ergebnis ist eine differenzierte Sicht auf die kulturtouristische Nachfrage, die Kulturbetrieben und Tourismusakteuren eine Orientierungshilfe für strategische und operative Entscheidungen im Handlungsfeld Kulturtourismus bietet.

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