Language in Late Capitalism: Pride and Profit (Routledge by Alexandre Duchêne,Monica Heller

By Alexandre Duchêne,Monica Heller

This e-book examines the ways that our rules approximately language and id which was once framed in nationwide and political phrases as an issue of rights and citizenship are more and more recast in fiscal phrases as a question of further price. It argues that this discursive shift is attached to precise features of the globalized new financial system in what could be regarded as "late capitalism". via ten ethnographic case experiences, it demonstrates the advanced ways that older nationalist ideologies which make investments language with worth as a resource of satisfaction get certain up with more moderen neoliberal ideologies which make investments language with worth as a resource of revenue. The complicated interplay among those modes of mobilizing linguistic assets demanding situations a few of our rules approximately globalization, hinting that we're in a interval of intensification of modernity, within which the boundaries of the geographical region are stretched, yet now not (yet) undone. whilst, this publication argues, this intensification additionally calls into query modernist methods of taking a look at language and identification, requiring a extra critical engagement with capitalism and the way it constitutes symbolic (including linguistic) in addition to fabric markets.

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