By Gerard J. Puccio,John F. Cabra,Nathan Schwagler
Reignite your creative-thinking abilities to provide cutting edge options
Organizational Creativity: a pragmatic consultant for Innovators and Entrepreneurs via Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new textual content designed to remodel the reader right into a inventive philosopher and chief. Arguing that creativity is an important ability that has to be built, the authors take a hugely sensible strategy, offering techniques, instruments, and instances to aid readers hone their inventive talents. no matter if scholars are getting ready to develop into marketers or to paintings in a longtime enterprise, this article is going to support them continue to exist and thrive in an period of innovation and change.
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