Chic & Basic Ramblas Hotel

Chic & Basic Ramblas Hotel

Barcelona, Spain

Chic & Basic,
2012

Another tricky project on Lagranja’s way: low budget, an uncharming building from the 60’s few steps away from the emblematic Barcelona’s Ramblas and almost four years of execution.
For those reasons – instead of going for the so called good design – we decided to project an experience around the fantastic Spanish 60’s. To give the hotel’s guests the taste of it, we transformed each corridor into a little exhibition on a particular issue of that decade: Culture and Society, Design Icons, Tourism, Mass Consumption, Folklore, Intellectual Jet set, using room’s doors as exhibiting panels.

 

 

Photography © Albert Font
Graphic design © espluga+associates

In the lobby we played with iconic objects from those years: a Seat 600 – the first mass produced Spanish car – a huge Peseta – Spanish old currency – used as a table and a panel with very big magnetic key-rings, as used back then in the local hostels.

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