La Sirena, Els Congelats | Barcelona, Spain| La Sirena, 2004
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The aim of the project to redesign the image of the frozen food chain of the same name is to systemize communication supports and elements, reorganize customer access and make the point of sale more personal; to transform each outlet from an impersonal supermarket into something closer to a shop, in which lighting and graphic elements provide color and warmth for spaces that, because of the need for preserving the product, are by necessity cool.

The till area has been designed as an island in order to meet the same objectives, and its lamps were designed specifically.

www.lasirena.es

 

Marketing and graphic design: Morillas Brand Design

Photography: Sonia Hirai

 

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