Benetton Shop

Benetton Shop

Treviso, Italy

United Colors of Benetton,
2000

A new concept of outlet shops for the Benetton group.
A project that unfortunately never reached the street but which aimed at giving the shop a more attractive, more modern image through the use of innovative materials and technology (viscoelastic foam, polarised LCD screens, large surfaces made of thermoplastic polycarbonate etc).

 

 

Photography © Stefano Baggiato
In collaboration with Fabrica

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