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UX Design ©Lucid
Photography ©Enric Badrines
Isdin, the Catalan company and international leader in dermatology and photoprotection products, has opened its
first flagship store in Barcelona, located in Passeig de Gràcia. A 600 m² experiential space designed with the aim of
transmitting its core in innovation and dermatological technology through interior design and a powerful visual language.
The strategic design has been the responsibility of Jungle’s Lúcid agency, which has developed a universe of digital experiences in which the firm can be ‘touched’, ‘felt’ and ‘lived’.
‘Casa ISDIN’, located in the modernist building Casa Malagrida, in the city’s luxury commercial hub, is distributed over two floors.
The ground floor is an open-plan space with free access marked by large lamps that organise the entrance into three areas where products are arranged by category.
This space has also large screens on the sides showing digital content next to the “Science Table” located in the shop’s entrance axis.
At the back of the store, there is the “Texture Bar,” a table designed to invite customers to experiment with and learn about personalized skincare products. At the same time, the store has the ‘UV Totem’ that analyses the skin through UV lights, and finally, the’IsdinCeutics Table’, a device to offer precise recommendations according to the user.
Finally the agora occupies the last space on the ground floor, an open-plan space for conferences and events.
Through a staircase that adjoins a double-height mirrored wall, you can access the lower floor, dedicated to personalised treatments, where the client, upon reservation, can access the cabins for personalised skin treatment. On this floor there is also a space for events, in-house training, temporary exhibitions and visual mapping installations.
At Casa ISDIN, only two timeless, resistant and sober materials have been used for the interior design: a micro-cement skin that envelops everything (walls, ceilings and floors combined) and structural glass profiles that evoke the formal sobriety so well represented in the brand logo designed 40 years ago by Yves Zimmermann, a famous Swiss designer based in Barcelona.
